You May Officially Stop Wigging Out About Twitter

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Finally we have some closure. Not in the presidential campaign, of course, which remains in chaos, but in our Twitter feeds. Today we learned that Twitter’s new “algorithm” is apparently a feature that curates which tweets you see first if you’ve been away for a while:

The company, based in San Francisco, announced on Wednesday that it would start showing a selection of tweets that a user who has been away from the service might want to see. “There are lots of people on Twitter who follow hundreds or even thousands of accounts,” Jeff Seibert, Twitter’s senior director of product, said in an interview. “When they come back to Twitter, there’s actually too much for them to catch up on.”

Tweets in this update can come from any time, from minutes to hours ago. The idea is to put important tweets up top so the user does not have to wade through less interesting information.

….To avoid another panic among its more loyal users, Twitter is carrying out the latest change slowly. Users will initially have the option to switch on the new feature in the settings menu before it becomes a default setting. Everyone who doesn’t like it will be able to turn it off.

Now see? That’s not so bad, is it? I will definitely be giving this a try. If it doesn’t work out for me, I’ll turn it off.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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