Friday Fundraising and Catblogging – 8 April 2016

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April is an important fundraising month here at Mother Jones, and my colleague David Corn—you may remember him as the guy responsible for Valerie Plame and Mitt Romney’s 47 percent snafu—wrote a pitch called “Trump, the Media, and You,” explaining how our model of reader-supported journalism allows MoJo to report on substantive issues (like actual policy proposals and digging into candidates’ pasts!) that are largely missing from this year’s election coverage. Here’s David:

IN A WORLD OF RATINGS AND CLICKS, financially pressed media outlets frequently zero in on the shining objects of the here and now. Merely covering Trump’s outrageous remarks—did you see his latest tweet?!—has become its own beat. Even the best reporting that does happen can become lost in the never-ending flood of blogs, tweets, Facebook posts, and stories that appear in increasingly shorter news cycles.

At Mother Jones, we try each day to sort out what to cover—and where to concentrate our reporting in order to make a difference. Yes, we need to follow the daily twists and turns. But we recognize it’s important for journalists to get off the spinning hamster wheel and dig where others do not.

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Hmmm. It kinda sounds like I’m MoJo’s resident hamster. It’s a tough job, but I guess someone has to do it. After all, with me on the hamster wheel, David and the rest of our reporters can focus their work on the in-depth, investigative journalism that might not make us rich in advertising dollars, but that voters and our democratic process desperately need.

If you’re reading this, I’d bet that you like both—coverage of the circus, and smart, probing journalism. They both matter. If you agree, I hope you’ll pitch in a couple bucks during our fundraising drive—and since we’re a nonprofit, your contributions are tax-deductible. You can give by credit card, or PayPal.

Still, hamster though I may be, we all know that Friday afternoon is reserved for cats. And I know what you’re thinking: That pod I bought last week looks lovely and comfy, but it only has room for one cat. What’s up with that?

Pshaw. There is always room for another cat. It’s the magic of cat physics, far more astounding than black holes or quantum mechanics. No matter how many cats you have, somehow you can always squeeze in one more.

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

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