July 26, 2016

White Men Liked Mitt Romney Better Than Donald Trump

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Here’s a fascinating comparison of the 2012 and 2016 presidential elections via Stuart Stevens. I’m not sure what the source is—someone’s PowerPoint presentation, perhaps—but I assume the data was transcribed correctly. Here it is:

This is based on one poll, and it’s pre-convention. Still, it sure explodes a lot of myths about Donald Trump. He’s doing worse among white men than Mitt Romney and much worse among white women. He’s doing slightly better among the middle-aged, but far worse among the elderly. And he’s doing better among blacks.

On the non-surprising front, he’s doing far worse among Latinos. Obama won them by 44 percent, while Clinton is winning them by 62 points. I wonder why?

This doesn’t show how Trump is doing specifically among blue-collar white men (those with no more than a high school diploma), but I wonder if he’s really as popular among this demographic as everyone thinks? Or, in the end, is he just going to perform in a pretty standard Republican way, but just a bit worse?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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