Donald Trump Is Doing Pretty Well Considering That He Isn’t Advertising At All

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There’s been a lot of talk lately about the fact that Donald Trump has so far spent $0 on TV advertising. Here is Jeet Heer:

Hillary Clinton has entered the field with $13 million in Olympics ad spending, but her competitor is nowhere to be seen. Astonishingly, Donald Trump’s campaign is spending zero dollars on Olympics advertising. And it’s not just in Olympics ads that Clinton is winning by default. To date, the Trump campaign has been unwilling to spend one thin penny on television advertising.

….In recent weeks, he’s upped his fundraising game, bringing in more than $91 million. So Trump has the money, he’s just not choosing to spend it. This is further evidence that Trump’s not running a real campaign, but something closer to a scampaign.

Maybe. But does it occur to anyone that this might be a danger sign for Hillary? She’s about 6-7 points ahead of Trump at the moment, which sounds great until you think about the fact that she’s spent $90 million on ads to Trump’s zero. Perhaps the Trump campaign is gambling that ads this far ahead of Election Day don’t have much effect, so he might as well wait until September and then unleash a gigantic blitz. They might even be right. In any case, once he does start advertising, surely that will cut Hillary’s lead.

How much will it cut her lead? That’s a good question, isn’t it?

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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