The Real Value of Sean Hannity’s Shilling for Trump: Probably Around Zero

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From Media Matters:

Fox News host Sean Hannity, who has been informally advising Donald Trump’s presidential campaign while serving as its primary media cheerleader, has effectively turned his nightly prime-time show into Trump’s second campaign headquarters. According to a Media Matters analysis, Hannity’s program has given Trump what amounts to more than $31 million in free advertising in the form of dozens of fawning interviews with the candidate since Trump declared his candidacy in June 2015.

Hannity has devoted just over 22 hours of airtime to broadcasting interviews with Trump since the launch of Trump’s campaign….These numbers only count the amount of time Hannity spent airing interviews featuring Donald Trump — they do not include the countless time Hannity spends carrying the Trump campaign’s water without the candidate present, including similarly fawning interviews with Trump family members, surrogates, and supporters.

This correctly gets across the point that Hannity has been so obsequious in his support for Trump that he practically counts as an arm of the Trump campaign. It’s embarrassing to watch. At the same time, I suspect the real value of Hannity’s shilling is reasonably close to zero, since I doubt that his show reaches more than a handful of truly undecided voters. Basically, he’s just preaching to the choir.

Now, I suppose this could help goose turnout among the true believers, but the Hannity audience probably already votes in large numbers. Realistically, then, Hannity is prostituting himself for hardly any gain. I doubt his $31 million in free advertising is keeping the Clinton campaign up at nights.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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