Trump Properties Are Taking a Beating. Women Staying Away. Blue States Snubbing Him. Sad!

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As long as I’m showing you charts of Donald Trump’s falling popularity, here’s another one. It comes via FourSquare, which tracks the mobile phones of millions of its users:

Poor Donald. Ever since he began his presidential campaign, people have been staying away from his properties. Here’s the FourSquare analysis:

Since Donald Trump announced his candidacy in June 2015, foot traffic to Trump-branded hotels, casinos and golf courses in the U.S. has been down….After he entered the race, his branded properties failed to get their usual summertime traffic gains. In August 2015, the share of people coming to all Trump-branded properties was down 17% from the year before.

….Breaking out Blue States, the loss in foot traffic runs deeper than the national average. For the past five months, Trump’s blue state properties — spread between New York, New Jersey, Illinois, and Hawaii — have taken a real dip, with diminishing visits starting in March and a widening gap that continues straight through July, when share fell 20% versus July 2015.

When we dissect this traffic further, we see that the market share losses have been driven by a fall-off among women. Trump properties have seen a double-digit decrease in visits from women this year, with a gap that widened starting in March 2016.

….Like pollsters and data scientists have been doing for decades, we normalize our data against U.S. census data, ensuring that our panel of millions accurately matches the U.S. population to remove any age or gender bias (though urban geographies are slightly over-represented in our panel).

Sad!

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

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