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I got showered with comments yesterday about the Big Mac. It’s so much more than the middle bun, you cretin! Even my sister got on my case about it. My sister!

So today I went out to our newly refurbished McDonald’s and got one. My conclusion: it was fine. The special sauce was fine, the pickles were fine, and it was a perfectly good hamburger on the McDonald’s scale of hamburgers. About halfway through eating it, though, it suddenly occurred to me that…it sure had a lot of bread. But all of you Big Mac lovers like the extra bun, I guess. De gustibus.

I haven’t been to McDonald’s in a long time, and I see that they now hand out numbers like most other places. Unlike other places, however, mine has a staff that comes by and takes your number from the table without leaving any food. It took a while to sort this out, so I used the time to load Facebook on my phone. I did this because apparently blog posts with inline images (like the one on the right) don’t render very well in Facebook Instant, whatever that is. And since half our traffic now comes from mobile Facebook users, this is a problem.

So I got the Facebook app loaded and then scrolled through my feed, but there was nothing of mine there. Hmmm. I’ve never paid much attention to Facebook, so I wasn’t sure what to do. I searched for MoJo, and then liked it, figuring that might make MoJo content appear. Oddly, though, what it mostly did was make lots of Brad DeLong posts appear. What’s going on up there at Cal? I got this sorted out eventually, but it turns out the MoJo digital team has been curating the feed so that the troublesome posts don’t go up. So I still don’t know quite what’s going on. But I’ll find out soon enough when I chat with our web folks.

That was my midday. How was yours?

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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