December 22, 2016

Panel Survey Shows Huge Movement to Trump After Comey Letter

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The November edition of the panel survey done by the Institute for the Study of Citizens and Politics is out. Dan Hopkins tells us that it shows something interesting. A lot of people really did switch to Donald Trump at the last minute:

While no one moved from Trump to Clinton, 0.9 percent of our respondents moved from Clinton to Trump….Trump also outpaced Clinton among people who were previously undecided or third-party backers, with 3.1 percent of respondents moving from those categories to Trump while just 2.3 percent did the same for Clinton. Clinton also saw 3.1 percent of her October supporters defecting to third-party candidates or becoming undecided. Trump lost just 1.7 percent.

Let’s add this up:

  • Trump gained 0.9 + 3.1 – 1.7 = +2.3 percent
  • Clinton gained -0.9 + 2.3 – 3.1 = -1.7 percent

The October poll ended on the 24th. FBI Director James Comey released his infamous letter on the 28th. The November poll then showed Hillary Clinton with a net loss of 4 percent compared to Trump. This compares to net movement of only a few tenths of a point in the final days of the 2012 election.

I wonder if there’s any relationship there?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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