How Bad Was Hillary Clinton’s Campaign?

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A couple of hours ago I tweeted this:

Shattered tells us in loving detail about every mistake the Clinton campaign made, but every losing campaign gets that treatment. Her campaign also did a lot of things right. My horseback guess is that when you put it all together, she was about average as a candidate and her campaign was about average as a campaign.

But that got me curious: how do Clinton and her campaign compare to past elections? There’s no way to measure this directly, but you can get an idea by comparing actual election outcomes to the predictions of a good fundamental model. So I hauled out Alan Abramowitz’s model, which has a good track record, and looked at how winning candidates performed compared to the baseline of what the model predicted for them. Here it is:

According to this, Hillary Clinton did way better than any winning candidate of the past three decades, outperforming her baseline by 2.4 percent. Without the Comey effect, she would have outperformed her baseline by a truly epic amount.

Now, was this because she ran a good campaign, or because she had an unusually bad opponent? There’s no way to tell, of course. Donald Trump was certainly a bad candidate, but then again, no one thinks that Dole or Gore or Kerry or McCain were terrific candidates either.

Bottom line: we don’t have any way of knowing for sure, and this is an inherently subjective question. But the evidence of the Abramowitz model certainly doesn’t suggest that Hillary Clinton ran an unusually poor campaign or that she was an unusually poor candidate. Maybe she was, but aside from cherry-picked anecdotes and free-floating Hillary animus, there’s not really a lot to support this view.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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