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What are Orange County’s most famous attractions? At a guess, I’d rank them something like this:

  1. Disneyland
  2. Knott’s Berry Farm
  3. Christ Cathedral (aka the Crystal Cathedral)
  4. Mission San Juan Capistrano
  5. Huntington Beach pier
  6. Richard Nixon library
  7. Balboa Island
  8. Little Saigon
  9. South Coast Plaza, a famous shopping mecca
  10. Other
  11. stuff
  12. The Great Park balloon

I don’t have pictures of any of the other things, but I do have a picture of the balloon. If you’re ever in Orange County, come on out and take a ride. It’s a tethered balloon that goes up 400 feet, that being the length of its steel cable, and the view at the top is…OK, I guess. Be sure to check the weather first, since they halt balloon “flights” at the merest hint of wind. Tickets are ten bucks.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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