Which Company Do Americans Love Best?

Things are a little slow today, so let’s take a look at the 2018 Corporate Reputation Poll from Harris. First, here’s their complete list:

There are a few interesting things to note:

  • Americans really love their supermarkets. They’re all in the top 25.
  • Americans really hate their cable companies. They’re all in the bottom 25.
  • Americans really love Amazon. And Wegmans. I have some friends who were bereft when their Wegmans closed down. What’s the deal with that?
  • The Trump Organization managed to avoid the last spot. They were beat out by (a) the airbag company, (b) the sexual harassment company, (c) the clueless credit reporting company that lost everyone’s personal data to hackers, and (d) the ripoff banking company. However, they scored worse than (a) the GMO seed company, (b) the oil spill company, (c) the other clueless credit reporting company, and (d) the vampire squid company.
  • The marcom folks who created this graphic used slightly larger fonts in the first two lists, which is why all four aren’t the same size. This is poor graphic design.

With that out of the way, let’s take a look at a few specific sectors. First up, car companies:

Tesla is on top, but that’s not going to last long if they can’t figure out how to manufacture the Model 3 properly. Also note that Fiat Chrysler has an even worse reputation than Volkswagen, which has been fined billions of dollars for the enormous con it pulled on its diesel cars. Nice work, Fiat! Next up is high-tech companies:

Are you surprised that Microsoft is #1? They may be boring, but apparently people think highly of them. (Amazon would be #1 if I counted them as a high-tech company, but I’m not really sure what sector they belong in these days.) Facebook, on the other hand, makes people pretty suspicious—and rightfully so.

Finally, here’s the sector where reputation is truly the coin of the realm: consumer packaged goods.

I don’t really have an explanation for any of this. Why is Kraft #1? Why is Pepsi the lowest? Do most people even know what Unilever is?

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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