In Greek myth, Persephone was the daughter of Demeter, goddess of the harvest. Hades fell in love with her from afar and—correctly judging that Demeter would never consent to give her up—eventually kidnapped Persephone to become his wife and queen of the underworld. Demeter was distraught, causing the harvest to fail disastrously. Finally, in order to keep everyone from starving, Zeus persuaded Hades to let Persephone leave, but Hades first offered her six pomegranate seeds to eat. For some reason, Persephone went ahead and ate them even though she knew that if she ate anything she’d have to stay in the underworld. This led to some god-level negotiations, and long story short, those six seeds meant Persephone had to spend half of every year in the underworld and half the year with her mother, which is why we have seasons. Or maybe a third of the year in the underworld. It depends on who you believe.

None of this makes much sense. Why did Hades care if everyone starved? Seems like it would be good for business. Why did eating anything mean Persephone would have to stay in the underworld? And having carefully not eaten anything during her captivity, what caused her to lose her mind right on the brink of her departure and eat the pomegranate seeds? Are they really that irresistible?

Beats me. But I learned this in fourth grade and it’s everything I know about pomegranates. I’ve never eaten one, but I guess the takeaway from the myth is that they must be pretty tasty indeed.

September 26, 2018 — Irvine, California

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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