Know Your Memes, China Edition

Here is the latest meme sweeping the Chinese-speaking world:

This is a mashup of the Chinese characters for dirt, poor, and ugly, and it’s the new rage among China’s millennials:

Pronounced “qiou,” the new character can’t be produced on a keyboard. But its image, which appeared early this month on Weibo, the Chinese equivalent of Twitter, has been viewed tens of millions of times.

….The three components mean poor, ugly and dirt…Put them together and — according to one highly shared post — you get an adjective with three possible definitions: 1. so poor you’re eating dirt ; 2. not only ugly, but also so poor you eat dirt; 3. poor, ugly and dirt-tacky. Young netizens who feel left behind in China’s new economy have claimed the character as an ironically proud expression of loser-hood.

Many Weibo users spread the same joke about qiou: It should be a synonym for wo — or “me.” Fans of the new character aren’t in dire poverty. After all, they have access to the internet and time to play on social media. But they live on the wrong side of China’s widening income gap, a place where finding a job, buying a house and getting married can feel impossible.

Surely we can Americanize this bit of ironic whining and make it into a text-emoji, like the famous shrug: ¯\_(ツ)_/¯  Let’s get on this, internet.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate