Why Is Tumblr Taking the Fall for Apple?

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

I have now read about a dozen articles taking Tumblr to task for its decision to ban adult content. I don’t get this. Tumblr’s decision was very clearly forced on it by Apple, which removed Tumblr from the App Store until it cleaned up its act. This is the equivalent of the death penalty: Tumblr can’t survive without access to the Apple ecosystem, so they have to do what Apple tells them.

So why isn’t everyone yelling at Apple instead? They’re the ones who are responsible for this new policy. But … crickets.

POSTSCRIPT: If I were running Tumblr, I’d fork the app and create a new one just for Apple. If you want the old Tumblr, you can get it on Android or Windows or whatever. If you insist on using an iPhone, you get a bowdlerized version. Don’t like it? Complain to Tim Cook.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate