Why Is Tumblr Taking the Fall for Apple?

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I have now read about a dozen articles taking Tumblr to task for its decision to ban adult content. I don’t get this. Tumblr’s decision was very clearly forced on it by Apple, which removed Tumblr from the App Store until it cleaned up its act. This is the equivalent of the death penalty: Tumblr can’t survive without access to the Apple ecosystem, so they have to do what Apple tells them.

So why isn’t everyone yelling at Apple instead? They’re the ones who are responsible for this new policy. But … crickets.

POSTSCRIPT: If I were running Tumblr, I’d fork the app and create a new one just for Apple. If you want the old Tumblr, you can get it on Android or Windows or whatever. If you insist on using an iPhone, you get a bowdlerized version. Don’t like it? Complain to Tim Cook.

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And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

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