Uber Is a Riddle Wrapped in a Mystery Inside an Enigma

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I don’t get it. After many years I still don’t understand the whole Uber model. I mean, it’s basically to lose money on each transaction but to make it up in volume. Sure, whatever, but they already have enormous volume and they’re still losing money on each ride. When do they start charging market prices?

One option is to go the classic monopolist route that Amazon follows: charge low prices to build market share and then destroy what’s left of your competition. Then raise prices. But what are the odds that Uber can do that?

As for robot cars, I really don’t get that. If and when technology gets to the point that driverless cars become reality, Uber will certainly have no monopoly over it. Just the opposite. Everybody will have it. So how is that supposed to save the company?

They don’t even own the cars, so they can’t turn them into rolling billboards or something. So what’s their play? I’m just mystified by the whole thing.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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