Uber Is a Riddle Wrapped in a Mystery Inside an Enigma

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I don’t get it. After many years I still don’t understand the whole Uber model. I mean, it’s basically to lose money on each transaction but to make it up in volume. Sure, whatever, but they already have enormous volume and they’re still losing money on each ride. When do they start charging market prices?

One option is to go the classic monopolist route that Amazon follows: charge low prices to build market share and then destroy what’s left of your competition. Then raise prices. But what are the odds that Uber can do that?

As for robot cars, I really don’t get that. If and when technology gets to the point that driverless cars become reality, Uber will certainly have no monopoly over it. Just the opposite. Everybody will have it. So how is that supposed to save the company?

They don’t even own the cars, so they can’t turn them into rolling billboards or something. So what’s their play? I’m just mystified by the whole thing.

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

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