How Worried Are People About Climate Change?

I was on the phone with my editor yesterday and we happened to get on the topic of public opinion about climate change. I thought that concern about climate change had peaked around 2006-08 after Al Gore’s Inconvenient Truth tour, while she thought it was peaking now. Gallup has a series of questions about climate change that they’ve polled for the past couple of decades, so I headed over there. Here’s what they show:

It turns out we were both right. Concern about climate change did peak after Al Gore’s tour and then slumped during the Great Recession. But it began picking up again when the economy improved and is currently at about the same level as the post-Gore peak. Now here’s a look at where climate change ranks compared to other environmental issues. This is the percentage of people who said they worried “a great deal” about each of the listed problems:

Climate change hangs out in the middle with four other issues that poll at the same level. Put these two charts together and it’s clear that people are thinking more about climate change these days, but without a ton of urgency.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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