Data For Progress has done some new polling about the popularity of various progressive issues. What’s interesting is that they present state-by-state results, so it’s possible to see how things shake out in places like Wisconsin, which was critical to Donald Trump’s victory in 2016 and will almost certainly be critical again in 2020. So without further ado, here’s how the good people of Wisconsin feel about the progressive agenda:

It’s no surprise to see high support for pandemic protection—who’s against pandemic protection?—but I’m a little surprised that extending the New START treaty with Russia polls so strongly. Who knew?

In any case, the issues that seem to resonate most are ones that have a very personal effect: caps on credit card interest, employee governance, and marijuana legalization. The ones that poll the worst mostly don’t: lead removal, public housing, and an end to money bail.

One other note: this poll is a good illustration of why I say that the real baseline for issue popularity is around two-thirds. As you can see, every single issue here polls above 50 percent.¹ That’s obviously a meaningless number, especially since all of these issues will lose support if they become part of a campaign where the opposition gets to demonize them. The top five, which are genuinely more popular than the others, all poll above 66 percent. That’s the real number you want to start with.

¹Except for poor old money bail, which only gets 49 percent approval.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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