Confess Your Climate Sins? Seriously?

What in the name of all that’s holy is this?

Seriously? Confess your climate sins? Are reeducation camps next?

Congratulations, NBC. This is probably the most efficient possible way to ensure that nothing gets done about climate change. In one stroke it:

  • Perpetuates the myth that voluntary individual action makes much of a difference.
  • Makes people feel guilty about ordinary, everyday activities.
  • And then turns the whole thing into a game where we absolve ourselves with a public confession.

Climate change isn’t a game, and trying to make people feel bad about living their lives isn’t going to increase support for the kinds of things that really make a difference. It just gives people a reason to put climate change out of their minds in order to avoid having to feel guilty about it. Knock it off.

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A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

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