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Last night I saw a TV ad blasting Democrats for trying to impeach Donald Trump. It made three points:

  • Hunter Biden made a bunch of money in Ukraine.
  • Joe Biden got Ukraine’s prosecutor fired.
  • The prosecutor claims he was fired because he was putting so much pressure on Hunter Biden.

This is simple, straightforward, and true. Needless to say, the ad leaves out quite a bit. Like the fact that the prosecutor in question was brazenly corrupt. And that everyone from the IMF to the EU wanted him gone before they’d commit any more aid money to Ukraine. And his claims about why he was fired are laughable.

Nonetheless, those three bullet points are narrowly true. This is why it’s going to be hard to persuade Trump supporters to turn on Trump. We can’t fight this ad by saying it’s a lie. We can only fight it by adding more detail, and that’s a tough thing to do. Three bullet points are about all that even an honest but low-information voter has time for.

But we can flood the zone. It’s probably our only hope.

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FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

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