Yep, Impeachment Is a Yawner

So far, the impeachment hearings appear to be a bust, public opinion-wise:

There’s a bit of an uptick after President Trump released the transcript of his “do us a favor” call with Ukraine’s president, but that’s about it. The actual public impeachment hearings didn’t move the needle at all.

The crosstabs pretty much tell the story here. Roughly speaking, Democrats are 90 percent in favor of impeachment, Republicans are 90 percent against impeachment, and independents are split 50-50. As usual, Democratic and Republican leaners feel the same way as Democrats and Republicans, so the only truly undecided group is the tiny number of genuine indies in the middle. That’s maybe a tenth of the electorate or so, which means that public opinion just doesn’t have very far to move. The only way to change that is for something to become public that’s too heinous for even Fox News to paper over.

This is unfortunate in a rule-of-law sense, but perhaps not so much in an electoral sense. Barring some kind of spectacular meltdown, this means that Democrats can’t rely on some external force helping them out next November. They just have to win. No whining about the electoral college; no whining about voter suppression; no whining about the unfairness of the Senate. Just figure out a way to appeal to lots of different people and win the election.

Pro tip: Most people are really self-centered. They’ll vote for the candidate who promises them specific things that will help them personally. Students? Free or reduced-cost college. Young women? Childcare. Working-class men? Unions and big infrastructure programs. Middle-class folks? More generous Obamacare. The elderly poor? Higher Social Security payments. Environmentalists? Big bucks for climate change R&D. You get the idea. Democrats don’t have to propose gigantic, universal programs that cost a fortune. They just need to propose targeted programs that will bring in votes from the middle-class groups they need. But don’t worry. Over time, those targeted programs will get better and better.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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