Do 14% of NYT Readers Really Not Recognize Donald Trump?

The New York Times had a “Can You Identify These Celebrities” quiz on its home page today, and since I’ll be up all night and I’m bored, I took it. Here’s what it showed me at the end:

Assuming they aren’t putting us on, only 86 percent of Times readers recognized Donald Trump. How is this possible? Trump has been a New York City fixture for decades and he is, as some of you may know, currently the president of the United States. I figure there are two possibilities:

  • About 14 percent of Times readers are the kind of annoying twits that simply refuse to acknowledge Trump’s existence even to the extent of typing his name in a box.
  • Times readers truly live in such a bubble that about 14 percent of them don’t recognize Trump.

Opinions? Other alternatives? While you’re pondering this, you might also want to ponder this:

The overall trend is clear: the younger you are, the fewer candidates you recognize, despite the fact that younger cohorts tend to be more Democratic and ought to have more interest in the Democratic primary. But only about 30 percent of Millennials recognize Elizabeth Warren and less than half recognize Joe Biden. Despite the hype, it appears that young people remain relatively uninterested in politics, just like they always have. They can “OK boomer” us all they want, but if they keep this up it’s boomers who are going to elect our next president, whether anyone likes it or not.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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