It’s Christmas Eve in Southern California! Isn’t it beautiful? Don’t you wish you were going to have an azure Christmas?

But wait. This picture was taken last month, and the weather report says it’s going to rain tomorrow. What about that, Mr. Puffy Clouds and Long Exposure Ocean?

Meh. Salesmanship has been part of California’s heritage ever since the Southern Pacific laid down tracks to Los Angeles. We’ve been boasting about our weather ever since and promoting pictures all over the country that exaggerate our already impressive natural beauty. Why stop now?

November 29, 2019 — Laguna Beach, California

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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