Mike Bloomberg Is About to Enter the Highly Dangerous Phase 3 of All Fresh, New Presidential Candidates

Just a quick reminder: every primary features a series of interesting “new” candidates. This year Mike Bloomberg is one of them. If they have anything at all going for them,¹ they typically gain popularity at first when no one really knows anything about them; they peak when the media starts running mildly critical stories about them; and then they decline as the oppo starts and the media starts printing the “investigations” it’s been working on for the previous few weeks. Here is a helpful diagram drawn on the back of a paper napkin:

Bloomberg is at the peak of the mostly nontoxic learning phase and just transitioning into the extremely toxic oppo/investigations phase. Today, for example, the New York Times is running a moderately combative story about Bloomberg’s philanthropy while the Washington Post is running a very damaging article about sexist comments and a hostile environment for women at his eponymous company. Meanwhile, the oppo folks are busily dumping audio of Bloomberg making arguably racist comments about stop-and-frisk. Bloomberg is highly likely to lose some of his support over the next couple of weeks, after which he will either recover or he won’t. It all depends on how well everyone else is doing and how good a job reporters and oppo researchers do in digging up damaging material. In any case, there’s no need to panic just yet.

FWIW, this is also approximately where Amy Klobuchar is at. She’s a little less vulnerable than Bloomberg since she’s been in high-profile campaigns before and probably doesn’t have a lot of skeletons waiting to tumble out of her closet, but this is also the stage where people who are sort of interested in her start to learn more about positions she’s taken that maybe they aren’t too thrilled with. Stay tuned!

¹For example, $50 billion.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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