I have a job for someone with video skills. A recent survey reports that men who don’t wear masks feel that “face masks make them look weak and uncool.” These are ordinary men, not the lunatics with guns outside the Michigan statehouse, and their behavior can be changed. What I’d like to see is a PSA that can blanket the country. It would be simple.

Part 1 would be this video or something similar, which shows how wearing a mask affects the airflow from a cough or sneeze:

Part 2 would explain that you might have coronavirus even if you feel perfectly healthy. Half of all people with COVID-19 have no symptoms, and many of the rest have only mild symptoms. So you might be passing along the virus without even knowing it. If you wear a mask, the life you save might be your neighbor’s, or your pastor’s, or the kids in the 4-H club that you work with. Given the target audience, maybe the PSA should even include a clip of President Trump telling everyone to wear masks:

Needless to say, you’d want to cut off this clip after about five or ten seconds. There’s no need to include Trump’s obvious distaste for the idea.

Anyway, that’s it. Have it narrated by Clint Eastwood or Bruce Willis or some other right-leaning tough guy. Add another few seconds of intro and outro, along with a nifty slogan, and you’re done. Anyone want to take a rough crack at this?

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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