We Need a Mask-Wearing PSA

I have a job for someone with video skills. A recent survey reports that men who don’t wear masks feel that “face masks make them look weak and uncool.” These are ordinary men, not the lunatics with guns outside the Michigan statehouse, and their behavior can be changed. What I’d like to see is a PSA that can blanket the country. It would be simple.

Part 1 would be this video or something similar, which shows how wearing a mask affects the airflow from a cough or sneeze:

Part 2 would explain that you might have coronavirus even if you feel perfectly healthy. Half of all people with COVID-19 have no symptoms, and many of the rest have only mild symptoms. So you might be passing along the virus without even knowing it. If you wear a mask, the life you save might be your neighbor’s, or your pastor’s, or the kids in the 4-H club that you work with. Given the target audience, maybe the PSA should even include a clip of President Trump telling everyone to wear masks:

Needless to say, you’d want to cut off this clip after about five or ten seconds. There’s no need to include Trump’s obvious distaste for the idea.

Anyway, that’s it. Have it narrated by Clint Eastwood or Bruce Willis or some other right-leaning tough guy. Add another few seconds of intro and outro, along with a nifty slogan, and you’re done. Anyone want to take a rough crack at this?

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate