The Rich Still Aren’t Spending Like They Used To

Here’s a fascinating chart from the New York Times:

First of all, it’s interesting to see how fast spending plummeted: it declined by a third within the space of less than two weeks. That’s unreal.

Second, it shows how effective the UI bonus payments have been. These payments go to the unemployed, who are largely in the bottom half of the income spectrum, and those are the people whose spending rebounded most strongly.

Third, it suggests that the upper middle class is still spending way less than it used to. The article notes this, but finds it largely inexplicable. However, given that the top 25 percent are responsible for something like half of all spending, their reluctance to get back to normal is a big deal.

My own guess? Low-income workers cut back on necessities (rent, food, etc.) because that’s all they buy. When they got more money, they started buying that stuff again because they had to. Richer folks cut back mainly on luxuries (theater outings, expensive restaurant meals), and many of those things are still unavailable. More generally, their spending is still down because they mainly cut back on nonessential items in the first place and that means they can afford to wait a while before they get back to normal.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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