Retail Spending Is Up, But Not For Everyone

Retail spending ticked upward in September, growing 1.9 percent from the previous year:

We’re not even close to making up the huge loss in spending from the first few months of the pandemic lockdowns, but we probably never will. However, that downturn produced pent-up demand which is now starting to turn into higher spending levels.

As always, however, this is an average. It shows that on average the economy is doing OK. But as we know from other metrics, this means the middle class and the affluent are spending more while the working poor are spending less. They’re the ones who have suffered most from the pandemic, and they’re the ones who need the most help. That’s why Congress needs to pass a coronavirus assistance bill.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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