Please Stop Looking at Exit Polls

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Our editor-in-chief has a gripe:


Seriously, people, just don’t do this. The polling this year was unreliable and there’s every reason to think the exit polls are unreliable too. But analysts are gonna analyze, so we get a lot of opening sentences like this:

Take all this with a grain of salt, but….

No. Just stop there. I know it’s frustrating for numbers-oriented folks to have no reliable numbers to analyze the election with, but right now we don’t. And this is doubly true if you’re comparing 2020 to 2016, which had some reliability issues of its own. Like it or not, this year’s exits just aren’t good enough except at the broadest possible level (for example, shifts of six or seven points or more, which will probably hold up even if the precise magnitude of the shift changes when we get better numbers).

I myself have taken an even more extreme tack: I haven’t even looked at the 2020 exit polls. Even if I swear to myself that I’m just curious and I won’t let them influence me, they will. I’d rather have no opinion than one based on bad data.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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