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The magazines-about-the-Internet niche has proven fairly volatile so far. Publishers are convinced there’s a huge potential market for coverage of digital technologies; readers seem less sure. The Net, NetGuide, Websight, Virtual City, The Internet Underground, and Digital Diner are just a few of the titles that have come and gone. Those still clinging to life continue to search for the formula that will lead to mainstream success.

YAHOO! INTERNET LIFE THE WEB WIRED TIME DIGITAL INTERNET (U.K.)
Cover Slogan World’s Best-Selling Net Magazine! The Ultimate Guide to the Internet Ijkota! Your Guide to Personal Technology Britain’s Best-Selling Iner Magazine
Target Audience People people People who believe marketing superlatives People who pretend to know what Ijkota! means People who have no clue what Ijkota! means British people
Cover artwork Shaquille O’Neal hugging a large globe Rosie O’Donnell, Radiohead, a random urban couple Blue-lipped cyberbabe with fashionable headpiece screwed into her forehead Steven Spielberg, Steve Jobs, Bill Gates, and lesser-known new media figures A large stoplight
Celebrity insight Joe Montana: “All the media are equal, except that the Internet…is slightly better.” M.C. Hammer: “Companies in Silicon Valley have developed the technology to bring forth…ideas I had two or three years ago.” Miss Manners: “E-mail is not the means by which you tell someone that you want to marry them.” Sonny Bono: “In no way should the freedom of access offered by the Net abolish or disregard the rights of creative people.” (Couldn’t get any celebrities)
Liquor ad pages 3 2 10 1/2 0 0
Microsoft ad pages 8 7 2 1/2 1 1/2
Editorial attempts at bravery Tages Anzeiger, the second-largest Swiss daily newspaper… made its site’s front page into a Microsoft ad. Ewww!” “Microsoft has been steadily gnawing away at the smaller company’s market share.” “What would possess Bill Gates to offer such a helping hand to a competitor? Surely, it couldn’t be out of the goodness of his heart.” “Bill Gates turns 42 today. Many happy (stock) returns.” “Bill may have lost…round one of the browser battle, but he…is now [making] sure that whatever we switch on…will present a Microsoft interface.”

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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