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Wikipedia’s open-editing policy occasionally spawns all-out showdowns in which
users try to “revert” one another’s disagreeable entries into oblivion. A few
examples, as collected on the online encyclopedia’s “Lamest Edit Wars” page
(itself the subject of not a little nitpicking):

  • Cat: “34 reverts in just over an hour. The pressing issues: Should
    one unremarkable photo be included? Is the cat depicted really smiling?…
    As it turned out, the photo was deleted for not having any copyright status.”
  • Mama’s Family: “Was Mama (Vicki Lawrence) ‘pro-active,’ ‘foxy,’ ‘clever,’
    ‘cunning,’ or none of the above? Apparently this question is important enough
    to occupy over 30 edits in one day.”
  • List of virgins: “Dispute about whether or not Britney Spears belonged
    on the list, eventually resolved in a definitive manner: maintenance of the
    list proved impossible and it was later deleted.”
  • Wii: “Does it rhyme with ‘We’ or ‘Wee’? Should ‘Wee’ link to urine?…
    Should urine be mentioned in the article at all? Just some of the hard hitting
    issues that provoked in excess of 1,500 edits in the space of two weeks…
    All this for a videogame console that hasn’t even been released yet.”
  • Feces: “Should the article on feces include [a] picture of a large
    human turd? As of early July 2005, the discussion on this issue alone had
    reached 12,900 words.”
  • Nancy Reagan: “Was she born in 1921? Or 1923? After days of editing,
    does anyone really care THAT much? Woman is old.”

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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