MoJo Video: The Perfect Espresso

Are you paying too much for your organic Fair Trade coffee? In search of the perfect cup.

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Traditionally, coffee has been treated somewhat like cotton: It’s a commodity to be bought and sold in bulk. Such a system leaves coffee growers largely at the mercy of middle men and the market, and leaves consumers with beans of dubious quality.

But in recent years, the Fair Trade movement, the Cup of Excellence program, and serious roasters have challenged the status quo. Some are establishing direct relationships with individual growers and co-ops, helping them improve the quality of their beans and paying them significant bonuses to produce high-quality beans.

As prices climb for the consumer, how can a coffee lover tell when they’re getting the best espresso for their recession dollar? We asked Mother Jones‘ own in-house coffee expert, Richard Reynolds, to demonstrate the perfect cup.

 

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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