MotherJones MJ93: Giving Rush good phone

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How to get on radio talk shows–especially right-wing shows like Rush Limbaugh’s–and stay on long enough to say your piece:

  • Screeners pick which calls get on the air, so respond succinctly and coherently to their inquiries. You increase your odds of getting on if you’re youngish (twenty-five to forty) and are calling from a smaller city or town (most calls to nationwide shows come from cities).

  • Make it clear to the screener that you have something specific, different, and intriguing to add to the subject under discussion. It’s best if you have an exciting personal experience to recount.

  • Once on, quickly say something germane, then move to whatever you really want to discuss. The best device for changing direction without being hung up on is to appeal to the host’s ego with a line like, “There’s something else that’s been bothering me that I’d like your opinion about.”

  • If the host is rude or combative, don’t argue–you will lose. Instead, seek an opening so you can say something like, “I agree with that part of what you say, but…”

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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