MotherJones SO93: Grassroots or Astroturf?

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These days, when everything from new body parts to old Red army trucks are for sale, why not put grassroots democracy on the block as well? Manufactured populism is exactly what a few drug companies bought earlier this year, and the man doing the selling was none other than Jody Powell (inset), Jimmy Carter’s press secretary, liberal Democrat, and one-time idealist. Powell is a partner in Powell Tate, a Washington-based PR outfit currently specializing in the hot political issue of health-care reform. Last year, when the Atlanta Journal- Constitution was probing physician “self-referral” (see MoJo’s “Double-Dipping Doctors,” May/June 1993), Powell was retained by the firm under investigation, T2, to lobby the newspaper’s editorial board. This winter, after President Clinton denounced the drug industry as greedy and immoral, seven pharmaceutical giants hired Powell Tate to orchestrate an image makeover. The assignment, according to an internal memo, was “to sow doubt” about Clinton’s assault. To counter public support for price controls on drugs, the firm drummed up “white hats”–citizens and respectable-sounding groups with no known ties to the industry–to “deliver the industry’s message.” Then, to create the appearance of broad-based support for the companies’ agenda, Powell Tate undertook a “targeted grassroots effort to influence decisions of key lawmakers.” A massive letter- writing campaign recruited probusiness citizens and eventually generated over 50,000 form letters and messages, sent to dozens of congresspersons. Not everyone was impressed. “Is it grassroots or Astroturf?” mused one lobbyist. An aide to one of the targeted lawmakers, a Democrat, was blunt: “The letters are a joke; it’s obvious who’s behind them.” But a Powell Tate source begged to differ: “We’re taking the message to key opinion leaders–the director of a local hospital, the head of a research teaching unit. It’s not just grassroots–it’s grasstops.” Powell himself had no comment. But the drug firms were satisfied: his $2 million contract was renewed.

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THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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