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At issue

Rumor had it that the makers of Snapple drinks supported the KKK and Operation Rescue. Rumor had it wrong.

Impact

The right-wing connection was a hoax. When sales threatened to drop last summer, Snapple launched an aggressive ad campaign to set the record straight and drew support from the NAACP. Said a Snapple spokesperson of the owners: “Why would three Jewish boys from Brooklyn support the KKK? That’s nuts.”

Next Company . . .

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FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

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