November/December 1994 Issue

Let’s Talk Clinton: John Leo

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. . . next luminary . . .

Clinton has to show balls. He needs to be magisterial and mysterious like JFK could be. He has to stop jogging in those stupid shorts and playing instruments. Our national father figure needs gravitas, [but] he’s pitched himself as the kid brother. He can’t be showing up in his shorts and be in the seat of Washington and Lincoln.

Clinton could grab a huge constituency toward the center. I voted for him, and I’d listen if he wouldn’t be p.c. Clinton could run against Republicans by standing for the future, presenting a vision of America. He’s used that rhetoric. Great divisions have to be healed. Get away from biased victimization and get the races working together. He has to use the pulpit against the victim culture. He has to seize hold of the office and use guile and images and manipulation, all of which he has done so poorly.

He’s a salesman for himself and can’t separate the desire to please from the desire to get things done and establish a constituency. He’s great on the stump because he gets right away what an audience wants to hear.

But now he’s overexposed. He becomes just a boring guy if he’s on all the talk shows.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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