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In the past year, only one U.S. House proposal took on the tobacco industry–and it lost. Last July, the House defeated a proposed $23 million cut in subsidies to tobacco farmers. Opponents claimed Washington gives crucial help to the farmers.

Of course, tobacco also provides crucial help to Washington politicians. Greg Boller, a political marketing professor at the University of Memphis, and his students, analyzed donations from the five top tobacco PACs (R.J. Reynolds, Philip Morris, Brown & Williamson, U.S. Tobacco, the Tobacco Institute) during the 31 months before the vote. The PACs gave an average of $6,138 to opponents of the measure, but only $1,645 to supporters.

They identified a “trigger point”–where the money seemed to sway legislators against the tobacco measure–of $3,430. Following their formula, donations needed to exceed $14,000 for the odds of winning a legislator’s favor to reach 90 percent.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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