January 13, 1997

Racism in 30 Minutes or Less

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"We realize that you work like blacks (slaves)...

...and naturally you will eat like cannibals.

That's why we're making this pearl of an offer: A DELUXE medium pan pizza for four, and two bottles of "Twisty" for only Q.58.00 (58 Quetzals, or about $10) and we'll give you four free cans of Coca-Cola.

This advertisement for Domino’s pizza appeared in Guatemala in August 1996. Coca-Cola was none too happy about being associated with it.

Mention of this ad first appeared in the United States in the September/Octo ber 1996 issue of Third Force magazine.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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