A Slice of Sensitivity

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With over 1,100 stores around the globe, you’d think Domino’s Pizza International would know a thing or two about Establishing An International Presence. They boast of a “Master Franchise Agreement” that “eliminates many cultural challenges of overseas development,” and tout their ability to accomodate such significant “cultural differences” as “delivery vehicles, store design, and pizza topping selections.” [Fun fact!: The top topping in Guatemala is Black Bean Sauce!]

When you’re so busy figuring out that guava is the most popular topping in Columbia, and organizing all those bicycle delivery drivers in the Netherlands, who has time to screen advertising for offensive racial caricatures? Gary McCausland, managing director of Domino’s international subsidiary, explains the difficulties in the following letter to Conteh Davis of Direct Action for Rights and Equality: August 20, 1996

Dear Mr. Davis,

…I would like to express my sincere apologies and confirm that it is not the policy of Domino’s Pizza to promote and/or endorse any such advertisement material. I further confirm that our agreements and documentation are very specific with respect to advertising promotions which are appropriate within the Domino’s Pizza family.

Approximately one and a half years ago, we were informed of this advertised material and contacted our Franchisee in Guatemala and expressed our extreme disappointment and have requested and received confirmation that such a campaign is offensive and inappropriate. We have further received confirmation that this campaign was immediately ceased at that time. In order to assure that there is no miscommunication, we will be dispatching one of our Senior Operations Directors to Guatemala to review with our Franchisee the parameters for appropriate advertising material, and to confirm, once again, our advertising politics.

I would like to thank you for kindly pointing out to us that this program was in existence. I cannot express to you my sincere regret and disappointment that this has taken place. I can assure you that Domino’s Pizza will do everything necessary to ensure that this does not happen again.

Kind Regards,

Gary McCausland
Managing Director

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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