Corporate Classroom II: Science

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This week’s lesson: Science
Brought to you by The American Nuclear Society

The American Nuclear Society publishes a variety of educational materials for children, including the charming activity book, “Let’s Color and Do Activities with THE ATOMS FAMILY.” Using mazes, word puzzles, and do-it-yourself science experiments, the ANS sets out to teach its K-5 grade readers “what an atom is, how a nuclear plant makes electricity and how radiation is used.”

The scientific facts presented by the ANS check out, according to Jasmina Vujic, an assistant professor of nuclear engineering at UC Berkeley — but the pictures reflect a clear pro-nuclear energy stance.

The booklet is adorned with the smiling faces of mom, dad, brother, and sister atom (each accessorized with bow tie or hair bow, as gender-appropriate), who “stay close, like a family.” These friendly characters pop up everywhere: on a nuclear power plant, a hospital bed, even shining in the sky like the sun.

Mom Atom Visual and verbal cues link nuclear power to nature throughout. Atoms are compared to grains of sand on the beach, smiling fish are shown swimming in the water being pumped to a power plant, and a page entitled “Radiation also is all around us” shows a bucolic homestead surrounded by fresh fruits and vegetables. A nuclear power plant is even compared to the human body — with the nuclear reactor as its heart.

Radiation too is shown as a friendly force which brings electricity to our homes, treats and diagnoses illnesses, and is essential in making smoke detectors, sodas, and non-stick frypans.

By the time they’re done with this activity book, kids’ll love nuclear power plants so much they’ll want to make their own!

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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