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One of the world’s most innovative designers in resource productivity is William McDonough, dean of the University of Virginia’s school of architecture. Inspired by the way living systems actually work, McDonough follows three simple principles when redesigning processes and products:

  1. Waste equals food. This principle encourages the elimination of the concept of waste in industrial design. We need to design every process so that the products themselves, as well as leftover chemicals, materials, and effluents, can become “food” for other processes.

  2. Rely on current solar income. This principle has two benefits: First, it diminishes, and may eventually eliminate, our reliance on hydrocarbon fuels. Second, it means designing systems that sip energy instead of gulping it down.

  3. Respect diversity. We need to evaluate every design for its impact on plant, animal, and human life. For a building, this means, literally, what will the birds think of it? For a product, it means, where will it go and what will it do when it gets there? For a system, it means weighing immediate and long-term effects and deciding whether it enhances people’s identity, independence, and integrity.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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