Bill-is-Lord.com

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Domain names on the Internet are like brands: Companies reserve site names for products long before those products hit the shelves. But on the Internet there’s a catch: Network Solutions Inc. of Herndon, Va., is the only company in the United States authorized to hand out non-governmental domains. This virtual monopoly power recently prompted the Department of Justice to launch an antitrust investigation. It also means that W ebheads who want a peek into the future can scan the firm’s InterNIC database to see what their favorite companies might be up to.

The InterNIC listing for Microsoft, for example, reveals three downright sinister domain names, registered just two weeks ago, that suggest the gang in Redmond know exactly where they want to go today, tomorrow, and forever:

BILL-IS-LORD.COM
RESISTANCE-IS-FUTILE.COM
WESHALLPREVAIL.COM

These domains are all registered to Microsoft Corporation of Redmond, Washington, but there is no content on them quite yet. And according to Microsoft, there never will be.

Microsoft spokesman Mark Murray was happy to explain the corporate stance on domain names: “We aquire and register domains that we intend to use and to communicate with customers.” When the MoJo Wire informed him that his company was listed as the owner o f the three foreboding domains in question, he claimed that an impostor had registered them, and that Microsoft would have them removed immediately. “What we’re seeing here is the Internet equivalent of throwing tomatoes at someone’s house.”

This isn’t the first time Microsoft has suffered the indignities of counterfeit domain names. In April, a Web entrepreneur named Danny Khoshnood threw a whole bushel of tomatoes at the Microsoft Network when he registered a slew of domains including “micr osoftnetwork.com.” Microsoft’s lawyers felt he was treading on copyright laws, and put an end to the misrepresentation with a firm request to knock it off or else. However, the lawyers didn’t say anything about relinquishing any of the domains, and Khoshn ood still holds about forty, attributed to an ownership entity called “Microsoft Network.com,” including:

FREEHOOKER.COM
KRISTYSTEEN.COM
FLIGHTSTIMULATOR.COM
DALLASCHEERLEADERS.COM
SEINFIELD.COM
KRISTYSTEEN.COM
PORNFORPORN.COM
CLICKTROPIXXX.COM
DIRTYBIRDS.COM
GEOCITYS.COM
MICHEALJACKSON.COM

Domain names like these — and the identities of their owners — can be viewed by anyone with the wits to do a whois search. To find out who owns a domain name, simply type it in. To find out what domai n names a company owns, just type in the company name — without a .com. The results are often illuminating, and occasionally just plain hilar ious.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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