Not Cool

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“No sweat,” this well-groomed model must be thinking, “I’m used to working under hot lights.” For the rest of us, however, things aren’t looking too cool. Despite the oil, gas, and coal industries’ “Tobacco Institute Strategy” of pretending there’s great scientific uncertainty, almost all climate scientists are convinced that industrial carbon dioxide (CO2) emissions and other greenhouse gases are trapping ever greater amounts of heat in our atmosphere.

In just the past hundred years of industrialization, the CO2 content of our atmosphere has climbed by more than a third, so that today there’s more CO2 in our air than at any time in the past 160,000 years. Partly as a result, average world temperatures have risen about 1 degree Fahrenheit in this century, and are projected to rise another 2 to 6 degrees in the next century. The geological record suggests that changes like these can have dramatic impacts on rainfall, storm size and duration, glaciers, droughts, the rising sea level, the spread of tropical diseases, and the survival of threatened species. Already the last 15 years have been the warmest of the past 200 years, and the 4 hottest years on record all occurred in the 1990s. The 1980s were the hottest decade on record — and the 1990s are well on the way to breaking that record.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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