US Army aims for target market

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In today’s booming dot-com economy, most young Americans want to “be all they can be” in some place other than the ranks of the US Army. With its recruitment numbers slumping, the Army has decided to drop that 20-year-old slogan and hire a new advertising agency that will focus more on the service’s potential as a high-tech training ground than as a college for combat.

The CHICAGO TRIBUNE reports that the Army will pay almost $400 million for a four-year contract with the Chicago-based agency Leo Burnett USA, which represents such American icons as McDonald’s, Coca-Cola, and Walt Disney. In pitching the Army’s educational and employment opportunities, the firm will enlist two “minority-oriented” agencies to help target African Americans and Hispanic Americans, groups which the Army says are “a growing market for us.”

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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