Barbara Walters, soup-shill

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Apparently having decided that separating commercials from programs just doesn’t leave enough time for ads, ABC has simply converted “The View,” a mid-morning talk show hosted by Barbara Walters, into a paid infomercial for Campbell’s soup, according to FAIRNESS AND ACCURACY IN REPORTING.

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“Didn’t we grow up … eating Campbell’s Soup?” Walters asks her colleagues on one of the eight segments sponsored by Campell’s — to a rousing response of “M’m! M’m! Good!” This, evidently, is fulfillment of the producers’ promise to Campbell’s that “hosts would try to weave a soup message into their regular on-air banter.”

New heights of shamelessness? Not for ABC. This is the network, FAIR reminds us, that assigned Leonardo DiCaprio to interview President Clinton about environmental issues, and that featured the Pets.com sock-puppet as a guest on “Good Morning America” shortly after ABC’s parent, Disney, bought a stake in the late, unlamented e-tailer.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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