Media: What is it good for?

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Are government-funded “news” broadcasts legal? Are they propaganda? California governor Arnold Schwarzenegger and the Bush administration have both come under quite a bit of fire regarding their use of pre-packaged “public releases,” which are basically government-produced video segments made to look like independent reporting. The General Accounting Office (GAO) called the segments “propaganda,” but that whip-cracking hardly seemed to faze the Bush administration, which has made it clear it will continue with its “news” production.

It would be easy to rant on about the evils of government propaganda, but an even more disturbing issue is at work here. The Bush administration has refused to stop producing these news videos, it seems, because they don’t see anything wrong with them, and don’t think that independent media serves any unique purpose. After all, White House Chief of Staff Andy Card said back in January that he didn’t think the press had a “check and balance function.” Likewise, the president himself once told a reporter, “You’re assuming that you represent the public. I don’t accept that.”

Unfortunately, the White House has more or less made these assertions true. The fact that the administration was able to buy off journalists like Armstrong Williams, Maggie Gallagher and Michael McManus nicely illustrates that many journalists really don’t represent the public. And with news networks failing to make amply clear that these “news” segments they broadcasted were funded by the government, the media’s function as a check-and-balance goes out the window too.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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