Genocide or Jacko?

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Heard about the ongoing genocide in Darfur? If so, it probably hasn’t been from television news. The Center for American Progress explains:

The vast majority of Americans continue to rely on broadcast and cable television as their primary source of information. No other source of information, including newspapers, radio and the Internet, comes close to the power of television. For many, if an event is not reported on television, it does not happen.

As the horror in Darfur continues, our major television news networks are largely missing in action. Last month, CNN, FOX News, NBC/MSNBC, ABC, and CBS ran 50 times as many stories about Michael Jackson and 12 times as many stories about Tom Cruise as they did about the genocide in Darfur. Whether it is coverage of the civil rights movement in the 1950s and ’60s, the Ethiopian famine in the 1980s, or recent coverage of the tsunami, television news can help stop grave injustices and end human suffering. Increased television coverage of the genocide in Darfur has the power to spur the action required to stop a devastating crime against humanity. In short, increased television coverage of the genocide in Darfur has the power to help save thousands of lives.

But, you know, the media market is such a wonderful thing, and if Tom Cruise is what the people are demanding…

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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