Outrage over Red Cross–why the surprise?

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In our culture, learning what is going on in the nation and in the world is simply not a priority, and even when people do learn, their memories tend to be very short.

In Louisiana, citizens are extremely frustrated over some of the treatment they have received from the American Red Cross. When they called, they were on hold for hours, only to get a recorded message telling them to hang up and call another number–which took them back to where they had started. Instead of installing more phone lines, the Red Cross–5 weeks after Hurricane Katrina hit– opened service centers, but so few that people have had to camp out in their cars all night to have any hope of getting in. Many people had trouble learning where the centers were located, and the Red Cross has admitted to being purposefully vague in giving directions. In New Orleans, there were no Red Cross workers to be seen until 10 days after Katrina’s landing.

Despite the fact that the Red Cross is a volunteer agency, and that, in many cases, its efforts were obstructed by FEMA, the organization stil did not adequately meet the needs of hurricane victims. What is interesting is that people are surprised. The American Red Cross, despite doing a lot of good work, has a history of inefficiency and scandal that just doesn’t seem to penetrate the American consciousness, no matter what.

When the September 11 money collected by the Red Cross was diverted to other causes, people became angry, but again, that shouldn’t have been a surprise. The organization has had to deal with numerous financial scandals, most of them at the chapter level, for a long time. The 2001 New Jersey debacle was a prime example, as was the 2001 Michigan case. A situation similar to the September 11 one also occurred during the aftermath of a northern California earthquake. Charges of inefficiency and lack of planning were also directed at the Red Cross during Hurricane Hugo.

Perhaps nothing the Red Cross has done is quite as alarming as what happened in the 1980’s. During the peak of the AIDS crisis, the Red Cross, along with the American Association and the Council of Community Blood Centers, issued a joint statement decrying fears about poison blood. They were aided by then-Secretary of Health and Human Services Margaret Heckler, who assured the nation that the blood supply was “100% safe.” Later, afer several people had died of AIDS from blood transfusions, the Red Cross simply changed it tactic to say that only those who needed excessive amounts of blood were at risk. In And the Band Played On, Randy Shilts wrote that in 1984, the American Red Cross continued to oppose hepatitis core antibody testing for people with hemophilia. One Red Cross spokeswoman said she thought Bay Area blood banks had been bullied into testing because of “political pressure” from “people worried about the gay community.”

All in all, the Red Cross’s record is not exactly admirable, yet every time there is inefficiency or scandal, Americans–citizens and journalists alike–act as though it is an aberration.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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