Antitrust Law Aims at Apple

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A new bill was approved today in France that could force Apple to share previously protected technology in order to open the market. Currently, Apple products are only compatible with one another, meaning that if a user buys a song on Apple’s music service iTunes, it can only be played on an Apple iPod. Since its inception, Apple has been able to thwart competition and dominate the online music market partially because of this technology. The iPod accounts for two out of every three portable music devices on the market, a fact obvious to anyone who takes public transportation amongst swarms of white-earphone wearers.

If this French law is adopted, it could effectively weaken Apple’s global dominance. Even if the law doesn’t pass, it should cause a commotion among users, all of whom would rather have the ability to share their music with more playing devices. Undoubtedly, the media will latch on to the story, opening Apple up to scrutiny for being user unfriendly.

In the long run, Apple may have no choice but to share the secrets of their format. By choosing to keep their designs compatible only with other Mac products, users likely will perceive Apple as a bully, a similar image problem facing computer conglomerate Microsoft. Because Apple’s entire brand is aimed at a youth-dominated audience, it is too image-conscious to become alienated from its users. But unless Apple can brush this growing commotion under the rug, Apple’s digital player dominance likely will be harmed.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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