Attention Gay Wal-Mart Shoppers…

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Wal-Mart has formed a partnership with the National Gay and Lesbian Chamber of Commerce, a move that Wal-Mart calls “a very sincere effort to reach out to people who are a significant part of our customer base.”

As sincere as the effort may be, Wal-Mart chose not to announce the new partnership, leaving that job to the Gay and Lesbian Chamber of Commerce. And now that the word is out, there has already been some backlash from conservatives.

Wal-Mart does not offer benefits to domestic partners, though the company is said to be considering making a change in that area. At last count, Wal-Mart gave 85% of its political donations to the Republican Party, which has actively sought to curtail rights for GLBT citizens.

Wal-Mart discriminates against women in a variety of ways and is the defendant in several gender discrimination lawsuits. Wal-Mart also discriminates against working people in a variety of ways, too. Yet women and working people stand in line to shop there, so there is every reason to believe that GLBT citizens will also be sucked into the company’s latest marketing ploy.

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This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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