October 27, 2006

Jane Pauley Sues the NYT for Duping Her into an Advertorial

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Jane Pauley is suing the New York Times for fraud. Pauley claims that the paper misled her an interview where she discussed her struggles with bipolar disorder for what turned out to be a pharmeceutical company-funded advertisement. In the lawsuit filed Tuesday seeking unspecified damages, Pauley charges that the Times interviewed her last fall for what she believed was a news article on mental health issues. The interview came out in October as part of a “special advertising supplement” (complete with a full-page photo of Pauley) that was funded by Eli Lilly and other drug companies. Smoking Gun has a copy of the lawsuit, here.

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