Values Voters, Again?

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Earlier today, I reported that gay marriage was not likely to succeed as a conservative vote-getter this election cycle. The issue is not whether conservatives support gay marriage, but rather whether anti-gay measures bring conservatives to the polls who might otherwise have stayed home. CNN’s early exit poll results indicate that six in ten voters say values issues like abortion and gay marriage influenced their choices.

But the question is too broad to suggest that gay marriage got conservatives into the polling booth–it does not specify, for instance, whether the voters support or oppose “values” legislation. CNN’s results—which are currently only available for two states, Virginia and Tennessee, where anti-gay marriage amendments are on the ballot—also show that the single strongest predictor of a vote against gay marriage is strong approval of how George W. Bush is handling his job. Read: extreme Republican partisanship of the sort that would lead someone to vote with or without the proposed constitutional amendment.

Both amendments are likely to pass. But amendments in Arizona, Colorado, Minnesota and Wisconsin face uncertain outcomes and promise to tell us more about the status of gay marriage in 2006.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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